SEO Services
Search engine optimization is process of improving traffic to your web site or web page from search engines (likes of Google, Yahoo Search, MSN/Live Search etc.) by improving ranking on search engines result pages for search terms related to your site/business.
If your site is ranking well for your business terms then you will get lot of people coming to your site from search engines. The good thing is the people who are coming to your site through search results are already looking for specific information/product in your industry and thus are more likely to convert into a customer.
Search Engine Optimization Process
Our SEO process is illustrated below. Any campaign follows a process but what makes the difference is the execution of the process, which requires insight and experience and understanding of the search engine algorithms and client business. Our SEO consultants evaluate your business to come up with a strategy which will work for you. The process illustrated below is to act as a general guideline.
STEP 1 - RESEARCH, STRATEGY AND BASELINE REPORTING
CLIENT STRATEGIC QUESTIONS
Important strategic questions need to be addressed prior to moving forward with effective site optimization. We will quickly and effectively focus in on these questions with Client by addressing items such as: details about Client’s business model, suggested keywords, competitors, geographic region, current rankings and website tracking software, etc.
SEO STRATEGY FORMULATION
Based on the discussion with the client a custom strategy will be created for this initiative which will look at short term and long term goals.
RESEARCH AND SELECTION
Using Client provided keywords as a research catalyst, the Client website, and sophisticated keyword analysis tools, we will create an ideal set keywords/keyword phrases for search targeting. These keywords will be aligned with the optimized pages on the Client’s website in order of relevancy. Subsequent processes will use the keywords/phrases including ranking reports, and search engine optimization of code and content.
The research involves study of the market and the competition to ensure correct course of action.
BASELINE SEO REPORT
A benchmark report on some objective SEO readings:
- Current position of the site for the targeted keywords (if site is live). We will also present where the top competitors stand in terms of rankings for the chosen keyword phrases.
- Number of backlinks and detail link analysis
- Current traffic to the website
- Current traffic from search engines
- Alexa Rank
- Compete Rank
- Google PageRank
- Social Media Popularity
- Number of pages indexed in various search engines
STEP 2 - CREATING OPTIMIZED CODE AND CONTENT
WEBSITE ANALYSIS
It is very important to evaluate your website in order to check its functioning and limitations. We judge the effectiveness of the content, design, navigation and underlying technology used on your webpage. We use specialized tools to measure the size of your audience and the patterns of how they use your website helping you take the necessary corrective measures to ensure that your website serves the purpose you intended for it.
WEB PAGE CODE OPTIMIZATION
Using keyword phrases determined from the Keyword Phrase Research phase, We will create search engine friendly HTML, which will include unique page titles, META Descriptions, META Keywords, ALT Tags, Link Text, and more as appropriate. This “optimized code” improves Client’s website’s relevancy for the keywords being searched for by customers.
The code optimization process also looks at improving the html, JavaScript, CSS on the pages to ensure better search engine indexing.
WEB PAGE CONTENT OPTIMIZATION
There might be a need to rewrite content on some of the pages to improve their relevance to the keyword phrases they target and even a need for creating new pages to improve our keyword coverage. Client will be given feedback on the content and they can adapt it based on our recommendations.
SOCIAL MEDIA OPTIMIZATION and MARKETING
The site will be optimized to make it social media friendly. This will enable users to share information about the site easily among social networks. The process involves:
- Determining which pages on the site have the potential to be socially popular
- Integrating tools and widgets on the page to make it social media friendly
- Positioning the site on social networks (content, video, photos etc.)
BLOG / FORUM INTEGRATION ON THE SITE
Blogs and forums increase the number of pages on the site and increase retention and overall hits. Search engines have a bias towards them as they act as source of fresh information. We will evaluate if there is a need and work with client on incorporating it on the site.
STEP 3 - LINK POPULARITY
FREE WEB DIRECTORIES SUBMISSIONS
We have invested hundreds of hours, and continue to commit substantial resources to maintain a list of the Internet’s key free general web directories. We maintain a 100% manual registration process. This process includes:
- Determining relevant categories in which to register Client’s site, which is generally unique to each web directory.
- Submitting handcrafted Titles and Descriptions among the various directories.
- Confirming all “confirmation emails” sent to us by the general web directories.
FEE BASED WEB DIRECTORIES LISTINGS
We manage a list of important Fee-Based Directories. Most of the fee-based web directories represent a higher level of link than the free web directories. We will submit to these paid directories in consultation with the client.
LINK EXCHANGES
As one of the main principles of SEO link exchange is the process of cultivating two-way links.
We work with webmasters of domain specific sites to gain links from them and providing them links in return. This helps them as well as us to rank well with search engines.
PRESS RELEASE (OPTIMIZE AND DISTRIBUTE RELEASE)
Press release optimization (PRO) is a new and powerful tool for advanced link building. PRO uses traditional press release material which is then altered through SEO to gain search engine ranking benefits from it.
We distribute the pages through press release wires to thousands of pages among the internet, creating volumes of inbound links.gin
ARTICLE CREATION AND DISTRIBUTION
Article writing is just one such element. Our writers use their creativity to write articles which are related to your field of business and expertise. Empowered Marketer maintains a list of hundreds of well categorized article submission directories to which the articles are sent ensuring a link back to you which further increases your exposure and puts you in a favorable position online.
VIDEO DISTRIBUTION
It client has videos, India SEO Consultants can leverage them by distributing them on video networks in a search engine friendly manner.
SOCIAL MEDIA MARKETING
Social media marketing techniques are employed by us to promote the site through the use of networking in social bookmarking, video and photo sharing websites.
CONSTANT MONITORING AND IMPROVEMENTS
Initial Search Engines Optimization work requires monitoring and adjustments may be necessary in order to react to search engine behavior and effectively utilize the web analytics data. For example:
- Obstacle elimination including removal of duplicate websites and/or content, frames, block tags - i.e. robots no-revisit tag, etc.
- Code Re-Installation - A common problem for rankings fall-off is when a client or a client’s webmaster accidentally overwrites or removes our optimized code or content.
- Revisiting Keywords: analytics data for traffic trends to site reveals lot of useful details and that can possibly change the on-page and keyword strategy to effectively tap the traffic or revise targeted keywords.
Contact us with your SEO requirements on +91 9916133196 (India) / 1-248-528-1814 (US) or fill the request form.
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Why Search Engine Optimization?
Majority of web traffic is driven by search engines like Google, Yahoo and MSN. It your site is not found on search engines then you are losing out on lot of potential customers. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users. 91% of the American users use search very frequently. 80% of users click on the organic/natural search results compared to paid ads, making SEO a must have strategy in your marketing armour.
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Key Benefits of SEO
- Increased Targeted Visibility
- Extremely Cost Effective
- 24/7/365 Business Promotion
- Increased Brand Recognition
- Highly Measurable results
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Contact Us Now!
What are you waiting for? Our SEO team is extremely smart and has extensive experience. Let us work together to take your business to new heights online
